5 must-have videos to boost your brand
In this digitalized age, there are many ways to further your brand. For today’s fast-paced setting, video marketing has been praised to be one of most attractive mediums to convey a message for its ability to capture attention quickly.
Knowing the importance of video marketing is not enough to get a headstart in this digital race. To master the art of producing great videos, the most important thing is to know what you want and need from the video. This will give you a 8K-quality vision in mind, which will narrow down the scope of the video to capture the essence of your projects.
However, the wide array of videos put out on the market might obscure you from having a good glimpse of the wants and needs catered specifically to your organisation. When you are missing the most important thing needed to produce a great video, venturing into the production of one puts you at a disadvantage.
Equip yourself with the relevant knowledge and you will be more than prepared!
1. Branding
When it is the first time you meet a client, what is the first thing that you will do? I doubt that it is jumping straight into sharing about your products and services. Under normal circumstances, one would introduce themselves first.
The same concept applies to your organisation. A branding video is how organisations say “hello” to their audiences. It acts as the first point of contact with potential customers as they find out more about your organisation and why they should choose you.
Although there is no fixed time limit on how long it should be, being succinct is incredibly valued as it keeps the audience engaged.
Joyson: The Joy of Living (2020)
2. Social Media
Nowadays, having an Instagram and Facebook account is almost as common as having an email account. Social media marketing has propelled many brands as they garner new audiences from these mediums preferred by many over traditional ones such as TV and radio.
Among an endless stream of static posts, videos tend to stand out. Users are more likely to pause and watch on, especially when strong emotions are invoked. An impactful video helps the audience to remember and pushes them to share it with others.
J skis Factory Tour
3. Testimonials
Heartfelt words that come from your clients are the most credible.Traditionally, clients look out for written testimonials on websites as part of their selection process for engaging in your services.
Why not make it into a video where it could be made into a more emotive, eloquent and genuine experience? Bringing in those who are satisfied with your services help viewers see a fuller story. It is more effective than seeing words that are unable to express as many emotions as a real person will be able to, in a video.
Apple Watch
4. Email
Falling back onto one of the oldest yet still heavily used tools, email blast is recognised as a heavily used medium for advertisements. It is difficult to miss out on ads when it is embedded in the habitual action of checking our emails.
To ensure that your recipients can see the video, hyperlinked a photo relevant to the video and to a dedicated holding page for it. Make the process short and easy for them to see the video and let the clip do the talking for your brand.
Check out the 5 Most effective ways to use video in email (with examples) to see how you can utilise email video marketing.
5. Community outreach
Many organisations reach out to beneficiaries related to their line of work as they have the means to offer help. Showing a different side of a corporate brand would reduce the gap between the audience and the organisation. It makes the brand more relatable as they become involved in issues that are discussed across the globe.
By capturing such a different side, you are humanising the brand and sculpting it to be more than just a business but also, an organisation that is contributing to the society. This may attract potential customers who share similar interests in the issues you tackle and form a deeper connection with them.
Pizza Hut: Gifting Made Simple (2020)
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